![]() AMF Years Harley Davidson lacked resources to finance new products and designs to expand their production. The confidence in Harley’s reputation was causing the firm’s market share to decline steadily. Harley Davidson’s share of the industry began dropping while Japanese competitors introduced high quality products. Japanese competitors entered the market in 1959 Harley Davidson executives did nothing to counter the advance of the competition. ![]() ![]() The mystique of the product had a tough sense to it with famous actors such as James Dean and Marlin Brando sporting the bikes.Īfter World War II, foreign competitors became interested in the motorcycle market. Production continued to increase with the onset of World War II and the military use of Harley’s motorcycles. Their production totaled 28,000 motorcycles. In 1918, Harley Davidson had become the largest motorcycle producing company in the world. ” The company was founded by Arthur and Walter Davidson and William Harley in 1903. ![]() Harley History Harley Davidson was seen in America as a company that produced motorcycles with “raw power. ![]()
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